This project was to create an entire brand identity for a fictional beauty/hygiene company. I chose the Middle English name ‘Lea’ which means “a tract of open ground, especially grassland or meadow”. The logo was kept minimal and clean to reflect the simplicity of the brand and it’s attributes: organic, simple, elegant, feminine, beneficial and eco–friendly. The final touch points were printed on Standard White Kraft paper from the French Paper Company.
The branding project touch points required a logo, a full stationery system, packaging design with prototypes, a tag or brochure that accompanies each product and a website homepage mockup design.
InDesign, Photoshop, Illustrator
Accompanied Tag Attached to Prototypes